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Full text of "Books In Browsers - Day 2 - Photos"

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Learnings 




Great educational format (daily doses) 

Enhancements got boys/mens interest 

Need to prolong the experience 

Move to digital was accepted after sampling 

Audience embraced connection with puppet master 

Readers really enjoyed real worid connections 



There is an appetite for transmedia stories 



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Friends Without Benefits 





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Jacob Lewis, Co-founder and CEO 



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